The Community Mental Health Hub at Hanna

A new sub-brand and service from Hanna Center in Sonoma County, I led naming and the launch campaign content for this vital new service in the Bay Area. We started by finding the right name to reflect the Hub’s services and partnerships, then led into a flexible tagline system to allow for a core tagline + campaign tags targeting various groups.

I then led content for social and the web, producing blog and social content. You can follow the campaign at hannacenter.org/hub