What’s Next In Nutrition

Bauman College, on the other hand, brought a different challenge. With a rich history as a leader in holistic nutrition, the point of view of the college hadn’t changed--but its message needed to. Many competing schools and other voices in the field had joined the chorus, leaving Bauman looking like the homegrown option rather than the scientifically driven leader it was.

We worked with the Bauman team to evolve the look and messaging — taking inspiration from the past, and bringing it into a modern expression.

The Bauman brand story introduced how the college was built on a solid foundation of science and how everything they’re doing is about empowering their students to create the future of nutrition.

As a non-profit, no matter where you are on the brand spectrum — in need of a major overhaul or just needing your brand to better reflect who you are — the most important thing you can do is start by finding your voice. Find the story that tells the truth about you. Only after you've got your story straight can your brand really sing.